Lorelei K. Harloe, Principal
A custom communication partner
Celebrating 22 years this year, LKH serves as a custom communication partner. Since 1998, we've helped our clients achieve business goals through strategic marketing communication and public relations.
Throughout our work, we believe in a custom approach to engage our clients' audiences through the media, their trade allies and other channels.
Our flexibility ranges from ongoing efforts to single or annual projects. We can jump in when needed -- from first-time efforts to seasoned programs looking for a fresh start. When necessary or desired, we engage a wide network of diverse D.C. area communication professionals.
Over time, Lorelei has held memberships and leadership positions in the Public Relations Society of America (PRSA-NCC), the International Association of Business Communicators (IABC/DC Metro), Washington Women in Public Relations (WWPR), the American Marketing Association (AMADC), the Washington Network Group (WNG) and the National Press Club.
Prior to 1998, Lorelei served as Communication Services Representative with Edison Electric Institute (EEI), the largest trade association representing investor-owned U.S. electric companies. She promoted energy-efficient electric technologies and utility programs to the residential, commercial and industrial audiences through national publicity efforts and award-winning exhibits at national industry trade shows. Earlier, she served as the sales, marketing and manufacturing administrator to the U.S. headquarters of an international hotel amenity firm based in Zurich.
Lorelei earned a bachelor's in journalism from the University of Maryland, and an editing and publications certificate from the Georgetown University School of Continuing Studies. Volunteer activities include teaching English as a Second Language (ESL).
Our clients include national building trade associations, building products and services, national building trade media, national and regional health/med associations, product companies and organizations, marketing service firms, energy efficient electric products and programs including lighting, the electric utility industry including renewables, HVAC including geothermal heating and cooling and travel/hospitality technology and services.