A few thought starters to generate editorial interest and content including social media channels:
1. Latest news: including organization, product, project, service and awards news that encourages engagement and furthers your industry leadership
2. Industry trends: what emerging trends are your client/client’s member companies actually seeing in the field? Include a brief video to support the findings.
3. Latest projects: to fill editorial new-and-upcoming project pipelines; tap into awards programs for current/recent project news and profiles
4. Top 10 Q&As: including industry outlooks and forecasting from your top experts, insights on current issues
5. Deep dives, best practices and insights: that solve current industry challenges and demonstrate unique expertise featuring your experts