LKH Communication, LLC

© 1998-2019 LKH Communication, LLC (Oakton, VA). All rights reserved.

703-362-2774 

Oakton, VA 22124

BackSpace

News, Views, Tips & Tools

World Energy Expo & Conference

September 10, 2019

The AEE World Energy Expo and Conference comes to D.C. this year, Sept. 25-27 at the D.C. Convention Center.

Enjoyed PR Summit DC

July 25, 2019

This year's PR Summit DC offered valuable and practical insights, strategies and tips for communicators of all types. 

CONSTRUCT 2019 Comes to D.C.

June 19, 2019

Looking forward to CONSTRUCT 2019 at the Gaylord Resort at National Harbor

Looking Forward to LIGHTFAIR

May 07, 2019

The lighting industry's premier annual conference and trade show dazzles in Philadelphia this year...

Trade Show Exhibitors: Avoid TMT (Too Much Text)

March 29, 2019

Earlier this week at a trade show, I again noticed that several exhibitors suffered from TMT (too much text) on their exhibit panels/graphics.  

Immediately, at a glance -- attendees walking the aisles need to grasp who you are, what you do/sell/represent and what your product/service/org. does with supporting visual(s) and exhibit properties.

Exhibits with cluttered, heavy text expect too much from trade show attendees -- they don't know what to read first, and it turns them off to absorbing your message. TMT doesn't quickly communicate your brand or why  prospective customers should buy from you (or maintain their loyalty).

To avoid TMT -- and boost booth draw -- limit your text and supporting visuals to the initial message(s) that you'd convey with a booth visitor in the first few seconds -- who you are, what you do/sell. Focus on the top benefit(s) -- how we solve a problem(s). Ideally, you would also communicate or demonstrate a key differentiator. Keep the heavy details and graphics on the appropriate handouts and other multimedia materials, and leave the in-depth discussions to your booth staffers.

The objective is to draw attendees with a visually engaging presence and booth experience -- without cluttering your message. 

 

Check Out Foller.me: A Twitter Profile Tool

January 24, 2019

This free, Twitter analytics tool offers insights about any public Twitter profile.

Celebrating 20 Years: 1998-2018

November 19, 2018

LKH Communication celebrates 20 years this year as a strategic communication partner to associations, for-profit companies and other organizations. 

Brief List: D.C. Area Communication Groups

November 05, 2018

Several Washington area professional groups:

- Washington Women in Public Relations (WWPR) - https://wwpr.org/

- PRSA National Capital Chapter (PRSA-NCC) - https://www.prsa-ncc.org/ 

- IPRA for independent practitioners - - https://www.prsa-ncc.org/ 

- American Marketing Association (AMA-DC) - https://www.amadc.org/

- Capitol Communicator:  https://capitolcommunicator.com/

- American Advertising Federation (AAF) - D.C. https://www.aafdc.org/

- Association Media & Publishing (AM&P) - https://www.siia.net/amp

NPC 2018 Communicators' Summit

October 16, 2018

Looking forward to the 2018 summit at the National Press Club --

Try Canva

August 29, 2018

If you're not already using it, CANVA is a great content creation/graphic design tool with thousands of templates -- try it!

Looking Forward to PR Summit DC

July 18, 2018

Capitol Communicator's 2018 PR Summit DC packs valuable resources, trends and tips from industry experts in one day at the National Press Club.

Trade Show Floor of the Future

May 29, 2018

Lorelei Harloe is quoted in this article on growing trends at industry trade shows...

2018 MAMS Summit - Washington, D.C.

April 30, 2018

Attended the Mid-Atlantic Marketing Summit in Washington on April 26, 2018 -- delivering a record attendance with excellent speakers. 

5 Tips for Trade Show Exhibitors

February 27, 2018

Quick tips to help exhibitors maximize their show investment and boost the attendee experience.

Try It: Talkwalker's Free Social Search

February 08, 2018

Talkwalker -- a great resource that includes free Talkwalker Alerts similar to Google Alerts -- has brought back a new and improved free Social Search -- a powerful social media search engine. No setup or training needed. 

Enjoyed this fun and clever card-making/happy hour event to benefit local community organizations invented by Bates Creative, Silver Spring, Md. 

Enjoyed participating in a career panel discussion at my alma mater,   

the University of Maryland's Merrill College of Journalism.

Must-have digital tools from Jane Friedman 

December 05, 2016

Animoto is a video maker -- they've updated their features to include dropping in V/O and video clips -- great for creating brief videos quickly for various purposes.

July 12, 2016

Ascend Communication, LLC, Garrett Hubbard Studios and ELECTRICAL CONTRACTOR magazine won a 2016 Clarion Award for its new ISC video from the Association of Women in Communication (AWC).

Please reload