ideas with reach

The AEE World Energy Expo and Conference comes to D.C. this year, Sept. 25-27 at the D.C. Convention Center.

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This year's PR Summit DC offered valuable and practical insights, strategies and tips for communicators of all types. 

Looking forward to CONSTRUCT 2019 at the Gaylord Resort at National Harbor

The lighting industry's premier annual conference and trade show dazzles in Philadelphia this year...

Earlier this week at a trade show, I again noticed that several exhibitors suffered from TMT (too much text) on their exhibit panels/graphics.  

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Immediately, at a glance -- attendees walking the aisles need to grasp who you are, what you do/sell/represent and what your product/service/org. does with supporting visual(s) and exhibit properties.

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Exhibits with cluttered, heavy text expect too much from trade show attendees -- they don't know what to read first, and it turns them off to absorbing your message. TMT doesn't quickly communicate your brand or why  prospective customers should buy from you (or maintain their loyalty).

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To avoid TMT -- and boost booth draw -- limit your text and supporting visuals to the initial message(s) that you'd convey with a booth visitor in the first few seconds -- who you are, what you do/sell. Focus on the top benefit(s) -- how we solve a problem(s). Ideally, you would also communicate or demonstrate a key differentiator. Keep the heavy details and graphics on the appropriate handouts and other multimedia materials, and leave the in-depth discussions to your booth staffers.

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The objective is to draw attendees with a visually engaging presence and booth experience -- without cluttering your message. 

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This free, Twitter analytics tool offers insights about any public Twitter profile.

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LKH Communication celebrates 20 years this year as a strategic communication partner to associations, for-profit companies and other organizations. 

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Several Washington area professional groups:

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- Washington Women in Public Relations (WWPR) - https://wwpr.org/

- PRSA National Capital Chapter (PRSA-NCC) - https://www.prsa-ncc.org/ 

- IPRA for independent practitioners - - https://www.prsa-ncc.org/ 

- American Marketing Association (AMA-DC) - https://www.amadc.org/

- Capitol Communicator:  https://capitolcommunicator.com/

- American Advertising Federation (AAF) - D.C. https://www.aafdc.org/

- Association Media & Publishing (AM&P) - https://www.siia.net/amp

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Looking forward to the 2018 summit at the National Press Club --

If you're not already using it, CANVA is a great content creation/graphic design tool with thousands of templates -- try it!

Capitol Communicator's 2018 PR Summit DC packs valuable resources, trends and tips from industry experts in one day at the National Press Club.

Lorelei Harloe is quoted in this article on growing trends at industry trade shows...

Attended the Mid-Atlantic Marketing Summit in Washington on April 26, 2018 -- delivering a record attendance with excellent speakers. 

Quick tips to help exhibitors maximize their show investment and boost the attendee experience.

Talkwalker -- a great resource that includes free Talkwalker Alerts similar to Google Alerts -- has brought back a new and improved free Social Search -- a powerful social media search engine. No setup or training needed. 

Enjoyed this fun and clever card-making/happy hour event to benefit local community organizations invented by Bates Creative, Silver Spring, Md. 

Enjoyed participating in a career panel discussion at my alma mater,   

the University of Maryland's Merrill College of Journalism.

Must-have digital tools from Jane Friedman 

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Animoto is a video maker -- they've updated their features to include dropping in V/O and video clips -- great for creating brief videos quickly for various purposes.

Ascend Communication, LLC, Garrett Hubbard Studios and ELECTRICAL CONTRACTOR magazine won a 2016 Clarion Award for its new ISC video from the Association of Women in Communication (AWC).

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